Tentative title: Unmasking greenwashing: How the EU is combating deceptive eco-claims for a greener future
With the rise of environmental pollution, companies all around the world have been paying more attention to how their business plans negatively impact the environment. Public awareness and concern for environmental protection led stakeholders (such as investors, consumers and even governments) to increasingly pressure companies to become transparent about their environmental performance and demand products with a reduced impact on the environment. Not only do businesses have to be environmentally conscious, but they must also be socially responsible. Thus, businesses have to meet three bottom lines: economic, environmental and social, which we describe as ‘sustainable’ business practice.